When thinking about an award winning advertising campaign, we cannot let the Doritos brand escape our mind. Doritos has had extreme successes because of their brilliant advertising through a cross platform approach. What is unique about Doritos is their "Crash the Superbowl" campaign. This puts the creativity in the hands of the consumer through a contest for the best commercial representation of the Doritos brand. No other company has ever attempted this before, so the market idea is protected through the Frito Lay company. Brilliant!
2013 Crash The Superbowl Winner
Doritos has involved all different platforms of media, although social media advertising has shown a promising future in the Doritos repertoire. Facebook, Twitter, YouTube, Google+, Pintrest, Mashable, Tumbler, whatever it is you can pick your poison and I am positive that Doritos has a presence there. Social media is cost effective and has a huge ROI.
Doritos has encompassed a large about of comical entries that accentuate the bursting flavor of their product all while bringing laughter to the snack table. Doritos has my vote!
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