Out Of Home Advertising Stomping a Footprint into the Future

From billboards, digital signs, and car wraparounds, to interactive signage, guerrilla marketing tactics, and consumer contests, Out Of Home advertising has become the most creative form in the industry.  If your mind can imagine it, it probably has been done or at least attempted.  Store front windows have been turned into interactive ads, digital sign change their message depending on the time of day, and advertisers in Australia were creative enough to build an interactive sign that dispenses soup at a bus station after consumers enter their mobile phone number.  The imagination is the only limitation in this advertising medium.

 http://blog.domedia.com/category/billboards/page/2/

Technology has made it possible to Out Of Home advertisers to engage consumers through creative tactics, giving a huge advantage over other mediums.  With billboards being the second largest growing form of advertising, digital and interactive signs have only made it even more possible for this medium to stamp a larger footprint in the minds of consumers.  Out Of Home advertising has proven to have outstanding reach and frequency relative to a low CPM or cost per thousand.

 http://www.adweek.com/sa-article/through-outdoor-139887

Josh Cohen, president and CEO of N.J.-based Pearl Media stated in and article in AD Week, "You can get eyeballs or stop consumers in their tracks and get them to do something that creates a lasting impression about a brand, and then share their experience. We try to create an eye-catching experience through our different types of technology, light and video projection, touch and gesture technology, social media. We now have the potential to do that anytime, anywhere and at anyplace."